April 20

NC School Board Cand⁠i⁠da⁠t⁠es and Commun⁠i⁠⁠t⁠y Pr⁠i⁠mer

Saturday, April 20, 2024


John Locke Foundation

4800 Six Forks Rd., Suite 220
Raleigh, NC, 27609

Silver Ipad on White Book Page

Join us in Raleigh, NC or on Zoom for a comprehensive, one-day training complete with sessions on: 

  • Academic achievement 
  • ‘What to expect’ as a School Board Member 
  • Effective Communication 
  • Campaign finance and open records 
  • Policy and the School Calendar 
  • Campaign Fundraising

School board members, candidates, and community members are invited! In-person attendees will receive useful packets, swag, and a Chick-fil-a lunch. Candidates will have an opportunity to learn camera tricks and tips and from Communications expert, Brooke Medina! 

In addition to our sessions, there will also be time for candidates and community members alike to network, ask questions, and get their name out there! 

Whether you are a community member who wants to learn how to make a difference and find out what to look for in a good candidate, or a school board candidate who wants to run an effective campaign and fight for our public schools, this Primer is for you! Everyone has a role in improving education for our kids! 

LIMITED SEATING: Register Early to Join Us in Person!


  • 8:30-9:00 – check-in, coffee, find seats
  • 9:00 – “Good Morning” with Jessica Proctor
  • 9:15 – “Welcome” with VIP Guest, Diane Wheatley
  • 9:30-10:15 – “Academic Achievement Matters” with Dave Trabert, select clips from AJ Crabill YouTube video
  • 10:15-11:00 – “So you want to be a School Board Member” ~ Panel with Capt. Michael Kubiniec, Cheryl Caulfield, Robert Queen, and Kelly Mann
  • 11:00-11:15 – Break
  • 11:15-11:45 – “Effective Communication” with Brooke Medina
  • 11:45-12:15 – Networking Opportunity for in-person attendees
  • 12:15-12:30 – In-person attendees grab their lunch and find a seat
  • 12:30-1:00 – “Working Lunch” with William Allen
  • 1:00-1:30 – “Campaign Finance and Open Records” with Jonathan and Leigha Sink
  • 1:30-2:00 – “Policy and the School Calendar” with Bob Luebke
  • 2:00-2:30 – “Campaign Fundraising” with Amy Cooke


  • Dave Trabert: CEO of the Kansas Policy Institute 
  • Panel: 
  • Brooke Medina: VP of Communications at the John Locke Foundation 
  • William Allen: Grassroots Outreach Coordinator for the John Locke Foundation 
  • Jonathan and Leigha Sink: Campaign finance attorneys 
  • Bob Luebke: Director of the John Locke Foundation’s Center for Effective Education 
  • Amy Cooke: CALN Project Lead 
  • Welcome Address delivered by VIP Guest: Diane Wheatley